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Outdoor on-permise signage is a cost effective way of exposing your business to potential customers. A sign can be an even more affordable option under our lease program as it is 100% tax deductible as an advertisting expense. On-permise signs guide customers to your location while also exposing passers-by to your business. When compared to other ways of advertising, on-permise signage is the economical choice:
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Typical cost per 1000 consumer exposures comparison
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Television |
Newspaper |
Outdoor Advertising |
On-Premise
Sign |
Trade Area
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40,000
households |
Circulation of 40,000 households |
333,350 cars
per day |
30,000 cars
per day |
Consumer Exposures (30 days)
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1.25 million |
4.75 million |
10 million |
900,000 |
Consumer Exposures in Thousands
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1,250 |
4,750 |
10,000 |
900 |
Cost
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$16,500 |
$16,500 |
$16,500 |
$115** |
Calculations*
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$16,500 / 1,250 |
$16,500 / 4,750 |
$16,500 / 10,000 |
$115 / 900 |
Cost per 1000 Exposures
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$6.60 |
$1.56 |
$0.82 |
$0.13 |
*Formula = Media Cost / Consumer Exposures
**Depending on Lease/Purchase Plan
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Consider This: A simple billboard costs thousands of dollars to maintain and you are limited in the number of times information can be changed, from a cost perspective. An Electronic Message Center may have a slighty higher start up cost, but it allows you to change your message as often as you would like with no additional cost.
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